ABIGAIL SULLIVAN: 2017

Completed Zine Spreads

DPBM 7:03 AM

I had the pleasure of living on South Bass Island for two summers. Put-in-Bay has alway intrigued me because it is usually seen as party central, yet there is a whole community the island encompasses. I decided to make a travel zine around PIB. Everything in "The Weekender" is completely original. I wanted to keep the zine playful and informative by using modern and simplistic designs. This zine would most closely related to a brochure but with a more inviting look.

ZINE guts

DPBM 10:04 PM

ZINE templates

DPBM 7:06 PM

ZINE covers

DPBM 7:43 PM

Dump Trump Flyer

DPBM 10:15 AM

These flyers both have an abundant amount of text, but it serves a purpose. I am really interested in visual communication and marketing so I created these flyers to act as advertorials. Therefore this flyer could be published in a newspaper or magazine and readers would think it is part of the content instead of thinking it is an ad or flyer.

InDesign CMY

DPBM 12:46 PM

Why Typography Matters [response]

DPBM 9:39 PM

The Oscars Showed Us Why Typography Matters - Benjamin Bannister

Type is important. Actually type is so important that the famous Oscar Emma Stone/Moonlight mix up could have been avoided. The most essential rule of typography is that it must be legible. This whole fiasco was based off of the lack of legibility.

Bannister mentioned three key points that led to the mix up, that could have potentially been avoided if the type shown was different.

1. The Oscars' logo was not only at the very top of the car, but it was also as large as the winner's name

2. The category, "Best Actress" in this case, is at the bottom of the card in a small size

3. The winner's name and is the same weight, and font as the name of the movie.

Many aspects of the card and type could have been changed. For example, if “Best Actress” was at the top, the presenters would have read that first and might have been deferred or perplexed earlier than later. Secondly, if the winner’s name was a different weight size than the movie title, the card would offer a more legible card, thus offering room for less mistakes.

All in all, type matters. Design must be thought about.

InDesign exercise

DPBM 1:07 PM

Zine sketches

DPBM 1:29 PM

Balance

DPBM 8:31 PM

Stencil

DPBM 12:53 PM

Pattern Making

DPBM 1:52 PM

circles//triangles

DPBM 8:55 AM

How to Choose a Typeface

DPBM 8:24 PM

Being a communication major is the less exciting version of being an art major. You come in thinking you'll get to create cool things but you're pretty much limited to making Power Points and news bylines. For the last four years I’ve had the three musketeers of lame fonts (Times New Roman, Calibri, and Arial) plastered across everything with my name on it.

Bonneville, like every professor I've ever had, stated that two of the most important aspects of choosing a typeface are legibility and readability. BUT Bonneville also stated that just because certain fonts (Times New Roman, Calibri, and Arial) are readable doesn't make them the right choice.

#BLESSUP

The main point I got out of this article is the fact that a good typeface is consciously chosen. Letter forms, x-height, color, spacing, design, and shape are just a few of the characteristics taken into consideration when choosing a typeface.

This article offered new insight on the world of typography and I will take that into consideration when choosing my next typeface.

***Helvetica still #1 tho