ABIGAIL SULLIVAN: March 2017

Dump Trump Flyer

DPBM 10:15 AM

These flyers both have an abundant amount of text, but it serves a purpose. I am really interested in visual communication and marketing so I created these flyers to act as advertorials. Therefore this flyer could be published in a newspaper or magazine and readers would think it is part of the content instead of thinking it is an ad or flyer.

Why Typography Matters [response]

DPBM 9:39 PM

The Oscars Showed Us Why Typography Matters - Benjamin Bannister

Type is important. Actually type is so important that the famous Oscar Emma Stone/Moonlight mix up could have been avoided. The most essential rule of typography is that it must be legible. This whole fiasco was based off of the lack of legibility.

Bannister mentioned three key points that led to the mix up, that could have potentially been avoided if the type shown was different.

1. The Oscars' logo was not only at the very top of the car, but it was also as large as the winner's name

2. The category, "Best Actress" in this case, is at the bottom of the card in a small size

3. The winner's name and is the same weight, and font as the name of the movie.

Many aspects of the card and type could have been changed. For example, if “Best Actress” was at the top, the presenters would have read that first and might have been deferred or perplexed earlier than later. Secondly, if the winner’s name was a different weight size than the movie title, the card would offer a more legible card, thus offering room for less mistakes.

All in all, type matters. Design must be thought about.